FAQ’s about Digital Marketing

What is Digital Marketing?

Digital Marketing refers to using digital channels, devices, platforms, to build, promote and sell your products or services as a part of your marketing strategy.

Digital Marketing is an umbrella term and encompasses an array of marketing strategies and techniques. For Digital marketing you do not always need Internet Access, i.e. Digital Marketing is a Marketing strategy that can be carried out offline. So Digital Marketing can be both online and offline marketing.

As long as technology keeps evolving, so will Digital Marketing- to put it simply, no matter how much digital marketing improves and attains new dimensions, any form of marketing that uses Digitized devices will Come under the umbra of Digital Marketing.

Explain Difference between Digital Marketing and Traditional Marketing?

Digital Marketing and Traditional Marketing, both share similar objectives, that is, both aim at attracting prospective customers for marketing needs.

Where the difference comes in is whereas in Digital Marketing you use digital technology and devices to market your products, in Traditional marketing, there is no use of such Technology. Traditional Marketing includes door to door marketing, use of fliers or hoardings, magazines etc. On the contrary Digital Marketing techniques would include website, social media mentions, mobile phone, emails etc. So whereas traditional marketing involves a lot physical effort, in digital marketing your work is done through digital technology, with you mostly sitting at one place.

Technology and Digital marketing has had a huge impact on devouring the popularity of Traditional marketing- however traditional is here to stay as long as there are newspapers, magazines, televisions etc around.

How can you categorize Digital Marketing?

Digital Marketing can be categorized into two Parts:

1. Inbound Marketing: This type of marketing makes use of social media, webinars, e-newsletters or Digital Content in E-books, which helps to increase the number of clicks on links and also helps to learn more about the company and its services.

2. Outbound Marketing: This uses Digital Medium to reach out to potential customers and includes cold- calls, emails, placing of ads etc.

List the channels/subsets under Digital Marketing.

There are different channels through which Digital Marketing can be practiced. Neil Patel says that there 7 big channels that may be identified that form a part of Digital Marketing:

  1. 1. Search Engine Optimization
  2. 2. Search Engine Marketing
  3. 3. Content Marketing
  4. 4. Pay Per Click (PPC) advertising
  5. 5. Social Media Marketing
  6. 6. Affiliate Marketing
  7. 7. Email Marketing

What do you mean by SEO?

SEO or Search Engine Optimization is basically a method which you can use to improve the structure, organization and content of your website, so that you gain a higher index at the different search engine results. SEO involves activities that enhance the promotion of your products so that you can boost your search engine rank. In essence it is the optimization of your online content, so that search engines take a liking of your webpage/website and shows it as a top result for searches of a certain keyword.

What is a keyword in Digital Marketing?

In Digital Marketing a keyword refers to a word that a person using the Internet enters into the search engine to find specific information. Better page ranking keywords, are very important for the purpose of SEO. How and by what means you have used the keywords will reflect your site rankings.

For better rankings, you can use the keywords in the following areas:

  • • In headlines
  • • In website title
  • • In website URL
  • • In Meta Tag etc.

What do you mean by PPC in Digital Marketing?

PPC or Pay Per Click Advertising, is a technique used to direct and gain traffic in your website. Advertisers, in this technique, pay the publishers when the Ad gets clicked. It is basically the amount spent to get an advertisement clicked. Thus it is a “process of buying visits” on your website, rather than earning them organically.

What is the difference between Digital Online and Social Media Marketing?

The concepts of Digital Marketing and Online Marketing are mostly used interchangeably, but there exists a subtle difference between them. Whereas Digital Marketing refers to the marketing of products through digitize devices, both online and offline- Online marketing includes marketing via the Internet. Thus online marketing only uses the internet while digital marketing uses everything from the net t mobiles to email marketing etc.

Social Media Marketing forms both a part of digital and online marketing and online marketing and essentially means the use of Social Media Platform for marketing your Products.

What type of Social Media should I use?

The type of social media channels you will use for your marketing purpose will be based totally on your social media aims and where your target audiences are. At first, get a clear idea of your target customers and also an idea about their “customer personas”; do a little bit of research using different tools and gather data about which social channels your customers visit the most. Being active on social media is a pretty cool trend but don’t you make a blunder of following the trend blindly. Being active on social media for marketing purposes means that you really believe that it adds value to your marketing strategy and helps you to achieve your business aims.

List some of the tools used in Digital Marketing?

Some really useful and productive marketing tools that you can use for making your Digital Marketing campaign more useful are:

  • • Google Analytics
  • • Google Adwords
  • • Digital point keyboard Tracker
  • • StumbleUpon
  • • XML site Map Generator
  • • Crazy Egg Heat Maps
  • • Keyword discovery

What are the features of “bad link”?

As a Digital Marketer you have to have a good understanding about what the characteristics/ features of “bad links” are:

  • • Links that are from link exchanges
  • • Spam links from blogs and articles
  • • Links from unknown sites, that is sites that are not related to your site
  • • Those links from the same anchor text coming from a multiple of sites
  • • Those links from sites that are not on Google Index etc.

Should I have a Digital Marketing strategy?

Whether you should or should not have a strategy depends completely on your overall marketing goals, which are to be directly linked to your business goals. After extensive research when you are convinced that Digital Marketing is an inevitable part of your marketing strategy, do take time to master you skills of digital marketing and understand the topic with a lot of clarity. This is crucial if you want to succeed as Digital marketer and as a business man. For this it is important that you apply for the different courses, offline and online, that train you in digital marketing.

How often should I update my Website?

As a Digital Marketer, your website is your top salesperson. It’s the place where you get your prospective customers. Your website is the place that contains all your information regarding your products, services and company. It is also the place which establishes a connection between you and your customers, via which they can contact you, pose their queries to you and carry out a purchase. So, as a result, you have to keep updating your website every now and then, keeping its content current, without too much of a gap because a gap or a website that has not been updated properly, may affect your business direly.

Can any businessman attempt Digital Marketing? What are the key skills in Digital Marketing?

To this question, the answer is both a Yes and a No. Yes because anyone is capable of learning Digital Marketing, and if you are already marketing professional then it is easier. No because, it is but a myth to consider that any professional who is familiar with the traditional techniques of marketing will also excel in Digital marketing.

The skills required to be a digital marketer are

  • • Visual Design
  • • Creativity
  • • Sharing
  • • Love for Writing
  • • Thirst for Learning
  • • Understanding the usage of Digital Marketing tools and technologies
  • • Excellent articulation capabilities
  • • Controlled and balanced articulation of your conte

Digital Marketing is an evolving domain and will continue to evolve with more advancement in technology. So make sure to master the skills of digital marketing and see your business bear fruits of success.

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